The adidas NEO Label, young line of Adidas that Justin Bieber‘s poster boy, finally revealed the details of the action # NEOBiebermix along with new photos and video.
The video revealing the details of what it was the #NEOBiebermix was also released. A challenge where fans of the star should create the next video the singer’s campaign, based on various video snippets provided by Adidas NEO and the sound of one of the latest songs from the star ‘Swap It Out’ , the digital album “Journals“. The winning fan will win a video with a personalized message from Justin himself. Watch the announcement video on the player below followed the contest rules:
NEOLIEBERS! Create your own video NEO and get a ‘hello’ from Justin Bieber! Log in here.
You can become a real music producer with the challenge #NEObiebermix using exclusive footage filmed for the spring/summer collection 2014 in the photoshoot Bieber. Excerpts from videos never seen before can be edited by you to create a one minute video that will be edited to the sound of ‘Swap It Out’ , a track from their latest album ‘ Journals ‘.
Justin will select the best video and give a ‘hello’ to the winner!