Def Jam CEO Steve Bartels, the person in charge at the label behind artists such as Justin Bieber, Iggy Azalea, Rihanna, Kanye West and Jay Z, opens up about his artists and the label’s future in a new Billboard interview.
When asked by Billboard how he “handles an artist who has become overexposed like Justin Bieber”, the 51-year-old former DJ replied:
I don’t think he is overexposed. I think he had the unfortunate task of growing up in front of the world.
I don’t know how you could be judged by every left turn, every shoelace you tie. It’s a very unfair trajectory.
It’s part of what comes with [stardom], but for somebody to grow up through that… being with him and [seeing how the paparazzi] bait him and goad him, and having people literally throw themselves across the car, I think with much scrutiny, anything you do is going to get embellished or highlighted to a degree that maybe isn’t fair.
Incidentally, Justin Bieber announced on Twitter that he is “Back at it” alongside a snap of himself sitting at a recording and mixing desk.
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