A cosmetic company Elizabeth Arden blamed Justin Bieber and Taylor Swift for stinking up financial results in the latest quarter, causing the ‘biggest quarterly loss in the company’s history.’
The loss caused the beauty giant’s stock drop nearly 25 per cent, before the company issued a statement specifically pointing out the duo’s signature scents on Tuesday.
The company said in a statement:
The decline in sales of celebrity fragrances, particularly the Justin Bieber and Taylor Swift fragrances, was steeper than anticipated.
The company posted a loss of nearly $156 million in the past quarter, as well as a loss of $146 million for the the fiscal year ending June 30.
Elizabeth Arden carries JB’s scents, Someday and Girlfriend.
SEE ALSO: VIDEO: Chris Pratt Disses Justin Bieber: ‘How embarrassing to get punched by Orlando Bloom’
In 2014, Justin Bieber released in the United States a limited edition of her fragrance “Girlfriend”, called “Next Girlfriend” and on some days the scent will reach the UK and other European countries from end of February., it is a new edition of the already released “Girlfriend”, but that plus a new design, the perfume also has a new smell in his composition. Continue reading
Yes, after the “Someday“ , “Girlfriend“ and “The Key“ , according to Justin Bieber Fragrances UK & IRE , on 16 February will be a 4th fragrance launched the Canadian superstar also showed the picture of the ‘new’ fragrance, it is a new edition of the already released “Girlfriend”, but that plus a new design, the perfume also has a new smell in his composition.The page that promotes the scents of Justin Bieber in the UK announced the novelty and mystery as did the appearance and name of the new perfume. Check the photo with caption Continue reading
Justin Bieber published a poster for a “short film” he’s releasing for his perfume The Key. The perfume bottle and silk sheets are on the bottom half of the poster, but the top half introduces an entirely new element into the campaign: a girl who is not asleep, dreamin’ of Justin, but awake.
The Key short film is directed by Peter Glanz. The full-length of THE KEY short film (or commercial) will drop on November 23rd. Watch The Video!
A new commercial latest fragrance Justin Bieber, “The Key“ , was released. The video posted on Facebook the Canadian star promotes the free app of the perfume, which is available for devices with iOS and Android. Check out the video: Watch The Video!
In a recent interview with Top of the Pops Magazine , Justin Bieber revealed that the scent of a girl is one of the most important items to earn it. The singer who recently released her third fragrance, the“The Key“ , said that if a girl smells good, it never forgets her perfume and for those who want to hit that Justin likes the smell, their fragrances are hand-picked some of the smells the appeal in full.
Justin Bieber loves girls and fragrant with the smell of its fragrance.
The singer of 19 years likes to smell women using a few drops of her new perfume, “The Key” and admitted that women always remember the good smell they have. Continue reading
ANDPOP guys put their noses to test three of this year’s most anticipated celebrity perfumes: The Key by Justin Bieber, One Direction’s Our Moment and Taylor by Taylor Swift. Can you guess which scent reigns supreme? Find out!! Watch The Video!
Justin Bieber has released an app specifically for their fans and the theme of his new perfume, “The Key” . The free application which runs on operating systems iOS (for devices fromApple ) and Android , brings a special alarm system.
The purpose of the application is that when coming out with alarm, fans contains their biggest dreams and share this power with other Beliebers around the world, through the microblog Twitter, using the hashtag #unlockthedream. Watch The Soundtrack + Message!
THE KEY fragrance is finally Here’s a teaser of the commercial for my new fragrance The Key which is in stores now. hope u like the instrumental. Continue reading
Justin Bieber’s new fragrance: The Key.
Justin Bieber is releasing a new fragrance”‘The Key”. THE KEY is more grown-up compared to Justin’s first two scents, Someday and Girlfriend. Housed in a modern white lacquer bottle featuring edgy gold hardware (and, of course, that key charm), the perfume is a fruity floral musk with notes of vanilla.
Justin tells PEOPLE about his new fragrance THE KEY: Continue reading